Before the advancement of the digital age, communication channels were bound to radio, print media, TV, and billboard advertising. While these channels still play a crucial role in marketing, modern professionals need to be well-versed with digital communication platforms, such as social media, to stay afloat in the current competitive era. Here are some of the digital communication strategies you should know as a startup.
SMS API
Brands that embrace SMS API build a robust omnichannel mobile program that is creative and strategic. SMS API is a cloud-based communication platform that enables you to centralize your mobile messaging programs and campaigns to gain customer loyalty using meaningful engagement.
The communication strategy offers modern-rich messaging features, such as SMS verification, next-generation messaging, template management, language translation, and more.
Social Media Campaigns
Social media communication enables you to connect with customers, family, friends, celebrities, and brands across the globe through bite-sized visual and textual content. A survey conducted by Pew Research Center revealed that 72% of U.S. adults use social media platforms, with YouTube, Facebook, Twitter, LinkedIn, and Instagram being the most popular platforms.
According to Sprout Social, social media communication is at the top rank for connecting with the audience as 70% of consumers connect more to brands whose CEOs are active on social media.
Email Marketing Campaigns
Email marketing is among the most cost-effective techniques for growing startups with a higher return on investment. According to Adobe, most consumers use about 2.5 hours of their work time going through their personal email and about 3.1 hours reading their work email.
You can use email marketing for various content types, such as blog post roundups, surveys, newsletters, discounts, and offers, to mention but a few. For excellent results, do the following when crafting your email communication:
- Segment audiences by demographic, interest, and engagement level
- Select a short, catchy subject line to grab the reader’s attention
- Add a direct call to action
Referral Marketing
Nothing can beat referral marketing in building a wide fan-following or customer base. In this digital communication strategy, customers are your sellers. They refer your services and products to other potential consumers. However, you need to encourage these customers to recommend you by making them happy and satisfied.
Search Engine Optimization
Every startup needs to focus on SEO (search engine optimization) as it is a cost-effective strategy with a higher return on investment. With SEO, you can attract organic traffic from search engines at no extra cost.
You can choose to start a blog and optimize your homepage, services pages, and landing pages to drive organic traffic from search engines and acquire new customers for your startup. If you have little SEO understanding, hire an expert SEO company to do the job for you.
Search Engine Marketing
Search engine marketing (SEM) allows you to advertise your startup on search engines to gain more exposure and sales. It is the best strategy for getting instant results and reaching your target audience.
To succeed in SEM campaigns, you need to develop high-quality landing pages, select the right keywords, set a budget limit, and use Google Pixel for retargeting. Always remember that SEM campaigns rapidly consume money. You need a proper budget limit to minimize overspending.
You can never run out of options with digital communication strategies. However, you need to understand the nature of your business, identify your audience, and study their behavior to select the ideal channel. No matter the strategy you choose, ensure you get the most out of it.
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