Amazon Music introduced a brand new merch integration with live performance discovery platform Bandsintown to permit greater than 590,000 artists to advertise their merchandise on the Bandsintown web site and app. Beforehand, artists may solely hyperlink their Shopify retailer.
The brand new merchandise featured on Bandsintown is from the Amazon Music Artist Merch Shop that launched in 2021. The centralized hub affords attire, CDs, vinyl, equipment and extra from high artists resembling Billie Eilish, Olivia Rodrigo, Adele, Blackpink, Luke Combs, Justin Bieber and Doja Cat, amongst others.
Amazon Music lately collaborated with artists Fall Out Boy and Beyoncé, who will each have their unique merch collections obtainable on their Bandsintown profile pages. Followers can store gadgets for Fall Out Boy’s So A lot For (Tour) Mud tour and Beyoncé’s Renaissance World Tour.
The merch integration is offered for artists registered with Bandsintown for Artists, Bandsintown’s platform that provides artists entry to advertising instruments and lets them promote merch drops, new albums and dwell occasions by way of in-app notifications, electronic mail and social media.
The collaboration comes as live performance tickets proceed to skyrocket. The typical worth of a live performance ticket on SeatGeek has doubled up to now 5 years, leaping from $125 in 2019 to $252 in 2023, per The Wall Street Journal. Merch is just not solely a vital income stream for artists, nevertheless it’s additionally a extra inexpensive approach for followers to point out their help.
“Merch is a chance to show fandom and a essential income at instances when touring prices are rising,” mentioned Fabrice Sergent, Bandsintown co-founder and managing companion, in a press launch. “We’re proud to return along with Amazon Music to additional our mutual targets of serving to artists and their followers.”
Bandsintown has 80 million registered customers.