Amazon’s $1.7 billion deal to buy iRobot is running into some objections


European Union regulators have despatched an announcement of objections to Amazon in regards to the firm’s proposed $1.7 billion acquisition of Roomba maker iRobot. In a press release, the European Fee says that it “has knowledgeable Amazon of its preliminary view that its proposed acquisition of iRobot might limit competitors out there for robotic vacuum cleaners.”

The European Fee’s assertion of objections comes as considerably of a shock, as Reuters reported final week that the deal was set to win unconditional approval.

In its assertion of objections, the European Fee additionally says that Amazon might have the “capability and the inducement to foreclose iRobot’s rivals” by doing issues like delisting rival robotic vacuum cleaners or decreasing their visibility on the Amazon market. Amazon can now reply to the assertion of objections and request an oral listening to. The Fee will make a remaining choice in regards to the deal by February 14th, 2024.

“We proceed to work via the method with the European Fee and are centered on addressing its questions and any recognized issues at this stage,” Amazon spokesperson Alexandra Miller says in an announcement to The Verge. “iRobot, which faces intense competitors from different vacuum cleaner suppliers, provides sensible and ingenious merchandise. We consider Amazon can provide an organization like iRobot the assets to speed up innovation and put money into crucial options whereas reducing costs for shoppers.”


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