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Apple Music Replay is here, and it’s still no Spotify Wrapped

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Apple’s year-end overview and reply to Spotify Wrapped, Apple Music Replay, has arrived, nevertheless it’s nonetheless no match for Spotify’s customized look again at your yr in music. The Apple expertise — out there by way of a URL at replay.music.apple.com — will present you your high songs, albums, artists, genres, and different details about your listening historical past in 2023. Nevertheless, in contrast with Spotify’s Wrapped, what Apple’s expertise misses is the creation of distinctive, sharable experiences like Spotify’s “Audio Aura” in 2021 or its “Listening Character” characteristic in 2022.

These kinds of options enchantment to listeners’ sense of self and curiosity in how they evaluate to different Spotify listeners. They’re additionally custom-built for social sharing — for example, final yr’s “Listening Personalities” every got their very own colourful playing cards that could possibly be posted to a social media app, like Instagram Tales, or messaged to pals. They’re eye-catching, typically enjoyable, and fall in step with cultural traits.

Apple’s year-end overview as a substitute depends on extra normal metrics. This yr, Apple Music customers can discover out in the event that they’re within the high 100 listeners of their favourite artist or style and so they can overview 12 months-Finish charts, the place they’re met with few surprises. (Taylor Swift is Apple Music’s Artist of the 12 months, for instance.) The chart knowledge highlights the most important songs of the yr throughout each Apple Music and Shazam, and for the primary time, the songs that noticed probably the most traction on Apple Music Sing — the corporate’s karaoke-like sing-along characteristic in Apple Music.

Picture Credit: Apple

Customers additionally obtain their very own private high 100 songs chart from yearly they’ve certified with Replay’s playlists. Plus, not like Wrapped, which is supposed to be a extra well timed look again at a second in time designed to explode on social media for a interval, Apple Music listeners can entry Replay all yr lengthy.

To entry Replay, customers log in at replay.music.apple.com with their ID used for Apple Music. Whereas Apple’s insights are additionally optimized for sharing on their social channels or by means of messaging, they’re not as dynamic, creative or as authentic because the options Spotify comes up with yearly — which differ from yr to yr as nicely, leaving customers to marvel what’s in retailer for his or her subsequent Wrapped.

Nonetheless, it’s value noting that Apple Music’s characteristic arrived simply forward of Spotify’s — apparently hoping to get the soar on music-related social sharing in 2023.

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