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BeReal pushes back at report that it’s losing steam, says it now has 25M daily users

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Just below a 12 months in the past, the buzzy new social app BeReal on the rise, with reportedly 20 million customers launching the app day-after-day to snap their candid photographs. Nevertheless, within the months since, BeReal’s traction has declined, in accordance with a new report from Similarweb, regardless of its rollout of latest options like messaging, the flexibility to submit extra photographs and a “Associates of Associates” discovery feed. BeReal, nonetheless, disputes the brand new revealed estimates, saying that it’s nonetheless rising at a “wholesome fee.”

In line with data compiled by the analysis agency Similarweb, BeReal has been dropping traction within the U.S., the place the app’s month-to-month lively customers on iOS and Android have declined from a peak of three.7 million in November 2022 to only over 3 million this August.

BeReal, reached for remark, mentioned this estimate was inaccurate, however declined to share its personal segmented market metrics.

Picture Credit: Similarweb

As well as, Similarweb instructed TechCrunch BeReal’s month-to-month lively customers globally have declined to 16.06 million. That will be a drop from final 12 months’s reported 20 million — a determine that roughly traces up with Similarweb’s estimates from January 2022. This decline could have been much more important aside from the truth that BeReal utilization has continued to develop in its house market of France, the place the app is nearing 615,000 month-to-month lively customers in August on Android, up from lower than 500,000 final 12 months, Similarweb mentioned.

BeReal pushed again at these findings as nicely, noting that its app has greater than 25 million lively customers worldwide. It additionally identified that third-party experiences are simply estimates and its personal inner numbers are extra correct.

Picture Credit: BeReal

After all, it’s frequent for brand new social apps to see a burst of exercise and utilization earlier than settling down as some early adopters abandon the expertise and solely loyal customers are retained. However in BeReal’s case, the app has been mentioned beforehand to battle with retention regardless of now including new options and gaining mainstream notoriety as bigger social media corporations ripped off its front-and-back photograph idea, together with TikTok, Instagram and Snap.

The app, founded by former GoPro worker Alexis Barreyat together with Kévin Perreau, debuted in the marketplace in December 2019 with an expertise that mimicked an older social app Frontback that additionally leveraged each of the smartphone’s cameras to take photographs on the similar time. To some extent, BeReal grew by word-of-mouth, aided by its college ambassador program and options like WidgetMoji and RealMoji — that’s, Residence Display screen widgets and the flexibility to react with stickers in iMessage conversations. However its fast development in 2022 was on the degree that usually implied advertising and marketing or advert spend, not simply natural adoption.

Because it turned out, BeReal had the funds to ship. The startup closed a Collection B spherical of $60 million earlier in 2022, valuing the corporate at just below $587 million.

Sadly for BeReal’s longevity, photographs of what individuals are as much as at a random time of day — at any time when BeReal points its push notification — are finally not all the time as attention-grabbing because the curated photographs of particular moments that customers publish on different photo-sharing platforms, like Instagram. Some BeReal customers even got here to know this, the truth is, and began staging their BeReals or waited till they have been doing one thing price sharing — like going out with their buddies — earlier than posting late.

Moreover competitors from the social media giants, BeReal is now going through an explosion of different new social apps demanding customers’ time as myriad rivals have emerged to problem Twitter, now known as X.

For comparability, Instagram’s new app Threads has greater than double the variety of U.S. BeReal customers, at almost 7.3 million, Similarweb mentioned. That’s regardless of Threads’ large drop in utilization shortly after its launch. Within the third quarter, Threads jumped to 150 million downloads in its first week in early July — 5.5 occasions sooner than every other app, says market intelligence agency information.ai. It even turned the highest app by downloads within the quarter, changing TikTok as the brand new No. 1.

There’s additionally a brand new app known as BeFake the place customers can submit generative AI photographs each day, which might have at the very least non permanent attraction. The app has $3 million in funding. BeReal, nonetheless, can’t capitalize on shopper demand for generative AI apps as a result of it might go towards its principal thesis: that social media is pretend and its app is about authenticity.

Picture Credit: Similarweb

In the meantime, Instagram’s flagship app continues to have greater than 48 occasions as many customers within the U.S. versus BeReal, Similarweb famous.

However in a single small win, BeReal is outpacing the Twitter/X rival Bluesky, the report mentioned, the place it has almost 4 occasions as many month-to-month lively customers. Nevertheless, Bluesky is in personal beta and customers want an invitation to get in, so maybe it’s not a good comparability.

Nonetheless, even when BeReal’s inner metrics are correct, development from 20 million to 25 million each day lively customers in roughly a 12 months just isn’t a large uptick. BeReal might have to determine the way to make its app extra compelling to a bigger group of customers, which suggests extra fast improvement and exams of latest options.

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