A logo is a must for every business, no matter how small or large, well-known or unknown, and whether it’s conventional or unconventional. The type of business determines the design of the logo. The swoosh symbol immediately brings Nike to our minds, while a tweeting bird reminds us to go to our Twitter account. A brand should have its own logo design. Many logos are fun and some have a professional touch. The purpose of a business logo will determine the choice. A serious logo for an ice cream vendor won’t help to brand. However, it may be recognized. Imagine the ridicule and disapproval that an attorney will get if he creates a funny logo. We see that while a business may have the option of choosing a logo design, a professional business cannot choose anything that doesn’t look professional.
We will be talking about the people who created these incredible logo designs, and the magic they have created through their creativity and art. Art can take many forms, from abstract to tangible. It attracts all and is not for everyone. It does not necessarily mean you can design your logo if you own a business. You might have the skills, and that’s great. However, professional graphic design is not something you should be lacking. This is especially true now that there are millions upon millions of agencies and freelancers who offer such services at your convenience and time.
Businesses used logos in the early days of the computer revolution. There was nothing like it today, but the concept of a logo as a way to identify a business owner was still there. What tools could have been used to create those logos? There were many tools that could have been used to create those logos: Inks and Pens, Fabric paints, inks, pencils, sketch board, and other things. Since the technological boom, things have advanced a lot. The tools have changed, the technology is all virtual and it’s the reality. Everybody has seen hundreds of memorable logos as a child. We instantly recognize the brand that it represents when we see it. Professional logo design is what enables this. We will be discussing below how a professional logo design is created.
What are the most popular tools for professional logo designers in 2020
We will need to create a long list to name them all. Therefore, we will only list the most important ones that are used regularly by professionals around the globe.
Adobe Illustrator
It is impossible to imagine a world without Adobe illustrator when we hear words such as ‘logo’ or ‘professional logo’. Adobe illustrator has been a dominant player in the graphics market since 1985. This amazing tool is still the best-selling logo design software. Graphic designers choose AI to create their logo designs or for clients’. There are many reasons. The main reason graphic designers prefer AI is its ability to scale the design. It is possible to design a logo in AI. Then it can be scaled for printing on your pen. When required, it can also be scaled to display on a public place. Premium quality comes with a premium price. This tool may be a little expensive, but the investment is well worth it.
Logo Design Studio Pro
Logo design studio pro is the second best option for professional logo design. Logo design studio pro has all the necessary features that a graphic designer might need. Although it doesn’t have the same number of vector illustrations that Adobe Illustrator, it does the job well and is worthy of being ranked second.
Canva
This is the best tool for logo design. It’s an easy-to-use online platform. Some tools that were designed for beginners can become a great hobby for professionals. These professionals can spend time exploring the possibilities of this software. Professional logo designers who use Adobe to create their designs mainly, will appreciate Canva’s ease-of-use. AI is not difficult to use, but it is more complex than Canva. Canva’s minimum monthly fees are another perk. You can get all the premium features, templates and pre-designed logo samples for as low as $12.95 per month.
Tailor Brands
This online platform is perfect for those who are looking for professional logo templates and unique fonts. This software allows you to start the logo design process by answering a few questions. The software’s unique typeface, combined with professional logo art, creates a satisfying end result for professional logo designers. This one is also cheaper than Canva at $10.99 per month. All tools, features and designs are yours.
Important Tip
A logo is essential for any business, whether you are starting one or already have one. You can be a bit tech-savvy and create the logo yourself, but it is best to use a professional tool due to the complexity. You can still be the king of your logo if you’re familiar with professional logo design tools like Adobe Illustrator.
