Coast, a demo platform for ‘API-first’ companies, lands $2.1M


Spencer Levitt and Austin Pager met early on as classmates at Northwestern College and spent the subsequent a number of years constructing apps powered by a variety of APIs. After builders saved tapping them to assist with API integrations, they got down to construct a device for “API-first” corporations to supply less complicated integration experiences.

“Throughout Y Combinator, which we participated in after graduating from Northwestern a 12 months early, an early adopter began utilizing our device to help their gross sales course of as an alternative,” Levitt and Pager instructed TechCrunch through e mail. “He realized it was a good way to elucidate the worth of his software program to potential consumers. This was our ‘aha’ second.”

Levitt and Pager co-founded Coast, a platform that permits gross sales groups to demo their firm’s APIs through a dashboard that executes dwell requests visually and within the browser. Utilizing Coast, gross sales groups can showcase what prospects can construct on prime of APIas — personalised to a given prospect’s model and use case.

Definitely, there’s different software program demoing platforms in the marketplace — many with substantial VC backing. Demostack, a startup creating a service that lets SaaS corporations shortly create product demos, raised $34 million final April. In the meantime, Consensus, an organization creating an automation platform for SaaS product demos, lately nabbed $110 million. Different noteworthy distributors Arcade, Demodesk and CloudShare.


However Coast is not like most different demoing instruments as a result of it doesn’t rely on a frontend. As an alternative, it generates UIs from traces of code, utilizing an organization’s publicly accessible or sandbox APIs to create an interactive buyer expertise.

“The API-first house is rising quick, however the instruments that allow their gross sales groups haven’t saved up,” Levitt and Pager mentioned. “Coast [helps by] auto-generating visible interfaces which can be pre-configured to the API based mostly on the underlying technical specs. [Salespeople] use Coast to supply bespoke and interactive demos all through the gross sales cycle: for outbound, dwell demos, follow-ups and even into implementation.”

Coast’s emergence comes at a time when APIs are rising in significance to software program corporations, revenue-wise — significantly these within the enterprise. According to a survey from RapidAPI, near 65% of builders reported relying extra on APIs in 2022 than in 2021. And these APIs are being monetized considerably aggressively. The identical survey discovered that there’s been a 16% improve within the price of APIs being commercialized within the monetary sector alone.

In a separate poll from Forrester, commissioned by API administration firm Axway, 72% of respondents — all enterprise decision-makers — mentioned that they believed rising API adoption may result in a roughly 26.4% improve of their digital enterprise progress.

“We’ve discovered that C-suite-level managers are at all times on the lookout for a greater option to showcase the facility of their software program. Executives additionally care about ensuring their customer-facing groups are empowered with the most effective assets when talking with companions,” Levitt and Pager mentioned. “With Coast, we assist put the technical abilities into the arms of customer-facing groups on the frontlines to simply showcase the facility of their APIs without having further engineering assist.”

Coast claims to have early uptake from clients together with Unit, Finch, Oso, Sardine, Column Tax and Enode. It’s raised $2.1 million in seed funding so removed from Y Combinator, Liquid2 Ventures, GTMFund and Brickyard, in addition to particular person traders akin to Dropbox co-founder Arash Ferdowsi and Phase co-founder Calvin French-Owen.

“Coast is fixing a serious, well timed drawback for each API sellers and consumers,” Ferdowsi mentioned in a decidedly complimentary e mail. “I used to be in a position to see the necessity firsthand at Dropbox. Shopping for an API touched many elements of the group, and successfully bringing an API to market is pricey and difficult. Coast is attacking a market that’s rising quickly with novel software program that elegantly demonstrates the facility of an API.”


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