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EU rules force Apple to reveal App Store user numbers in Europe

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Apple has revealed the variety of lively month-to-month customers for varied variations of its App Retailer in Europe so as to adjust to the EU’s Digital Providers Act (DSA). The disclosure published on Apple authorized assets website reveals that the iOS App Retailer has 101 million customers in Europe, with the iPadOS App Retailer trailing behind with 23 million customers. The macOS App Retailer has six million customers and the tvOS App Retailer has a million. 

The tech big additionally offered estimated figures for the watchOS App Retailer, Apple Books, and Podcasts paid subscriptions, which have fewer than a million month-to-month customers in Europe.

Platforms with over 45 million customers are beholden to stricter laws underneath Europe’s DSA guidelines

The recently-enacted DSA laws classifies tech platforms with over 45 million customers as very giant on-line platforms (VLOPs,) that are required handy key information over to researchers to “present extra perception into how on-line dangers evolve.” The EU recently confirmed an inventory of 19 platforms that will be topic to the strictest laws underneath the DSA, which included the Apple App Retailer, Fb, Twitter, TikTok, and Amazon. Corporations featured on that record are obliged to be proactive about analyzing and reporting dangers relating to synthetic intelligence and algorithms. 

Apple claimed back in February that the iOS App Retailer was its solely product that certified as a VLOP, however didn’t reveal the variety of lively month-to-month customers for the platform at the moment. The corporate additionally mentioned that whereas it was solely legally obligated to produce its iOS App Retailer figures, it will voluntarily regulate its different merchandise to adjust to DSA laws.

“Apple intends, on a completely voluntary foundation, to align every of the prevailing variations of the App Retailer (together with these that don’t at present meet the VLOP designation threshold) with the prevailing DSA necessities for VLOPs as a result of the targets of the DSA align with Apple’s targets to guard shoppers from unlawful content material,” mentioned the corporate in an announcement.

A 2022 report primarily based on lobbying paperwork obtained by Company Europe Observatory and World Witness revealed that tech giants like Apple, Meta, Google, and Amazon had considerably elevated how a lot they spent on EU lobbying following the DSA and DMA (Digital Markets Act) being proposed again in December 2020. The report notes that Apple was “notably lively in pushing again towards measures that would open up its grip on the App Retailer or Apple’s cell working system,” and that it had spent €3.5 million (round $3.8 million) on lobbying within the EU in 2020 and an additional €6.5 million (round $7.1 million) in 2021 — greater than any of the opposite tech companies.

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