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Everything Apple Plans to Launch at Oct. 30 ‘Scary Fast’ Mac Event


Apple Inc.’s final product unveiling of the 12 months kicks off on Monday, when the corporate is about to replace a tool that is developing on its fortieth anniversary: the Mac. The occasion will happen at 5 p.m. California time. That is an uncommon hour for an Apple launch and the timing on Halloween eve is probably going meant to suit the spooky theme, dubbed “Scary Quick.”  In one other twist, the corporate is not holding an in-person gathering at its headquarters in Cupertino, California, making it an online-only affair.

Apple hasn’t stated what it can reveal on the occasion — past exhibiting a Mac software program icon within the invite — however Bloomberg has reported that the corporate is getting ready contemporary MacBook Professional laptops and iMac desktops. The machines in all probability will not have a radical new look, however will probably embody Apple’s first M3 3-nanometer processors. These chips are anticipated to be a big enchancment over the M2 line, which was first rolled out in June 2022.

The brand new fashions come at a vital second for Apple. The non-public computing market is lastly pulling out of a post-pandemic droop, and new opponents wish to push into the trade. That features Nvidia Corp., which is growing its personal PC processors, Bloomberg reported this week. Qualcomm Inc., greatest recognized for smartphone chips, is also making a play for the PC market.

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Apple is trying to new merchandise to assist drive a resurgence throughout its all-important vacation interval. It is coming off a number of quarters of declining gross sales. The corporate will reveal its newest monetary outcomes three days after the occasion, on Nov. 2.

An Apple spokeswoman declined to remark.

Apple has already unveiled a number of new Macs this 12 months. In January, it rolled out MacBook Professionals with M2 Professional and M2 Max chips, along with a Mac mini. In June, Apple launched its first 15-inch MacBook Air and sooner Mac Studio fashions, in addition to its first Mac Professional that makes use of the corporate’s home-grown chips — often known as Apple Silicon.

Test all of the stay particulars right here.

Whereas the Mac is now not on the heart of Apple’s enterprise, it is nonetheless a key moneymaker. The division represents about 10% of annual gross sales, making it greater than the iPad and across the identical dimension as Apple’s wearables lineup. Wall Road estimates that the Mac will herald slightly below $8.1 billion within the vacation quarter, in accordance with information compiled by Bloomberg. That may be up from final 12 months, however down significantly from the identical interval two years in the past — when the house workplace growth was nonetheless fueling gross sales.

Right here is all the pieces that may be anticipated on Monday:

MacBook Professional:

  • Excessive-end MacBook Professionals codenamed J514 and J516. The machines will look practically similar to present fashions, however will in all probability embody speedier new M3 Professional and M3 Max processors. 
  • The corporate has been testing a number of completely different variations of the M3 Professional processor. One baseline model within the works has 12 primary processor cores, made up of six high-performance blocks and 6 high-efficiency cores. Typically talking, the extra cores you have got, the extra highly effective the chip. The product additionally has 18 cores for processing graphics. That may be a rise of two primary processing cores — often known as CPU cores — and two graphics cores over the present mannequin. One other M3 Professional chip seen in testing by builders has 14 primary processing cores, together with 10 for top efficiency and 4 for effectivity, and 30 graphics cores.
  • There are a number of variations of the M3 Max in testing, together with a top-end model with 16 primary processing cores — 12 for top efficiency and 4 for effectivity — and 40 graphics cores.
  • Apple has additionally examined up to date configurations for reminiscence, or RAM, together with new 24-gigabyte and 48-gigabyte choices. 
  • Whereas it is unclear which chip configurations will finally ship, the parts are more likely to embody improved gaming capabilities — just like the iPhone 15 Professional’s A17 chip.


  • An up to date iMac for the primary time in additional than 900 days — an unusually lengthy stretch. However do not anticipate a daring new design. Just like the MacBook Professionals, the iMacs will look practically similar to the prevailing variations. The present iMac design was introduced in April 2021 when the corporate shifted to the M1 chip.
  • The brand new 24-inch iMac — codenamed J433 and J434 — consists of inner design adjustments and a revamped stand. The corporate has examined the machine in comparable colours as the present fashions, however Apple may nonetheless change up the choices on the unveiling.
  • Apple developed this new iMac with the M3 chip. In testing, the corporate has used variations with the identical variety of primary processing cores because the M2: 4 for top efficiency and 4 for effectivity. But it surely has tried new graphics configurations, together with a chip with 10 graphics cores. 
  • As a part of a broader shift to USB-C connectors, the corporate will probably roll out up to date variations of equipment — together with its trackpad, mouse and keyboard — that ditch the previous Lightning ports.
  • This 12 months additionally marks the twenty fifth anniversary of the iMac, which was one of many first merchandise Steve Jobs launched after returning to Apple within the late Nineteen Nineties. The very first Mac, then referred to as the Macintosh, debuted in early 1984.

Coming Later:

  • Whereas the corporate has been engaged on a low-end MacBook Professional codenamed J504 with a base model of the M3 chip, that machine probably will not seem Monday.
  • New 13-inch and 15-inch MacBook Airs with M3 chips — codenamed J613 and J615 — are additionally in improvement, however these aren’t scheduled for launch till the primary half of 2024.
  • Although Apple sometimes introduces up to date iPads across the identical time as Macs, the corporate is not planning to debut new tablets till the spring. It is engaged on an iPad Professional with an M3 chip, along with refreshed variations of the iPad Air, iPad mini and entry-level iPad. The corporate additionally introduced a less expensive Apple Pencil earlier this month. 
  • AirPods will not be up to date once more till subsequent 12 months. The corporate is engaged on new low-end fashions and AirPods Max headphones for late 2024. The AirPods Professional will get up to date in 2025.


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