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February 28, 2024
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Ex-Flipkart exec’s Flash app wants to be an inbox for your e-commerce needs

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E-mail inboxes are difficult instruments, as a result of they turn into exhausting to handle over time and you’ve got to spend so much of time trying to find what you’re looking for. And if in case you have been utilizing one electronic mail tackle in every single place, it’s additionally painful to vary that at a later stage.

E-mail instruments additionally typically fail to determine totally different sorts of emails and group them correctly. India-based startup Flash is making an attempt to unravel this drawback by creating an answer (learn electronic mail ID) that you should utilize for all e-commerce wants, and it’ll even reward you to make use of the service.

Flash, obtainable on each iOS and Android, enables you to create an electronic mail ID (with @flash.co area) that you should utilize on all purchasing platforms. In return, you’ll be able to earn rewards comparable to coupons and cashback.

When you obtain the app from the Play Retailer or the App Retailer, you’ll be able to join with a brand new electronic mail ID and use it to buy throughout platforms. After putting an order, you may as well monitor a number of shipments from inside the app.

Picture Credit: Flash

The inbox is split into two elements: Handpicked and Others. The Handpicked inbox has vital emails comparable to order supply updates and sign-up verifications, whereas the Different part carries promotional emails. In my utilization in the previous few weeks, I seen that some sign-up/verification emails ended up within the Different inbox. The startup stated it’s nonetheless ironing out its filtering algorithm to keep away from that.

Flash’s electronic mail inbox is rudimentary in the intervening time. You may solely ahead or reply to emails. Flash stated that subsequent month, customers can have options like archive, auto-forward and flags.

Picture Credit: Flash

Other than creating a brand new inbox for e-commerce, the app additionally enables you to join it to your Gmail inbox. This permits the app to construct a abstract of your orders within the final 12 months and present a report of your e-commerce bills. Plus, it additionally fetches orders for cargo monitoring out of your Gmail account.

Rewards

Virtually all e-commerce and fee companies in India have supplied some form of reward to spice up engagement and retention. Flash has a few sorts of rewards up its sleeve: First, it supplies cashback by itself for finishing sure orders or signing up for some companies with a “@flash.co” electronic mail tackle.

It additionally has particular coupons by means of model collaborations with Walmart-owned Myntra, Puma, pharmacy platform Pharmeasy, and Warburg Pincus-backed electronics model Boat. Low cost coupons are customary apply within the Indian e-commerce market. Google Pay, Paytm, and Tiger World-backed Cred provide a ton of those coupons in numerous shapes and types. However typically, they’ve a number of caveats hooked up.

Picture Credit: Flash

Flash additionally supplies rewards for sure “streaks,” like purchasing a number of occasions with a sure model or putting orders throughout a selected class in an outlined time interval. This may let customers earn a mixture of rewards from Flash and types each. The startup supplies Flash cash, that are equal to the native foreign money as rewards. Customers can deposit the cash straight into their financial institution accounts by linking their UPI (Unified Cost Infercae) IDs, India’s indigenous fee community.

The corporate

Flash was based by Ranjith Boyanapalli, a former Flipkart govt, in April final 12 months. The corporate raised $5.8 million in seed funding in November from a bunch of traders, together with World Founders Capital (GFC), White Enterprise Capital and Zinal Development, with participation from the likes of Flipkart founder Binny Bansal, Cred’s Kunal Shah, Udaan’s Sujeet Kumar, and Groww’s Lalit Keshre.

Earlier than beginning Flash, Boyanapalli was a senior VP at Flipkart, the place he managed the corporate’s fintech and fee verticals. In a name with TechCrunch, he stated there’s large worth in leveraging the info of web shoppers to supply worth to customers. Flash’s concept is rooted in making the most of cross-merchant information intelligence by means of a single electronic mail ID, he stated.

“We’re concentrating on round 25 million energy customers in India who store from a number of retailers yearly and have a serious contribution when it comes to market spend within the nation’s e-commerce market,” Boyanapalli stated.

One of many challenges these customers face is extreme spam from totally different retailers, he stated. Plus, it’s exhausting to trace orders by means of emails. Notably, Gmail has rolled out order monitoring capabilities, however it’s restricted to sure geographies for now. For manufacturers, it’s more durable to have interaction prospects, as they’re bombarded with coupons, which ends up in decrease conversion charges. Boyanapalli stated Flash is making an attempt to unravel all these issues by means of one app.

There are many e-commerce apps in each India and the U.S. that provide both order monitoring or rewards, together with Shopify’s Store app, Groupon, and Cashkaro. However Flash believes that it has a bonus as a result of it brings all of those capabilities collectively in a single app.

India’s e-commerce market is about to double in dimension to over $130 billion by 2025, based on Bernstein, and the startup is making an attempt to focus on individuals who will contribute most to these figures. However the overwhelming majority of these folks make purchases by means of Amazon India and Flipkart, companies that at present should not taking part in ball with Flash for any rewards program.

What’s forward?

Flash is concentrated on rolling out options comparable to month-to-month reviews, inbox search, electronic mail labeling, archiving and auto-forwarding within the subsequent few months. The corporate can be constructing its personal “Login with Flash” authentication mechanism that e-commerce companions can combine into their service.

Other than characteristic rollouts, the startup can be occupied with class enlargement by tuning its product for journey and OTT (over the air) purchases. So sooner or later, the app may allow you to handle all of your tickets and subscriptions. Flash is gearing as much as launch within the U.S. this 12 months, the place the e-commerce market is much bigger than that of India, each when it comes to high-value customers and gross income.

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