Market intelligence firm Sensor Tower conducts layoffs, several execs out


Sensor Tower, a outstanding market intelligence agency for the app financial system, this week laid off a notable portion of its workforce, estimated at round 40 folks out of the 270+ on the firm, according to LinkedIn’s headcount. The layoffs included C-suite executives, TechCrunch has discovered from a number of sources, together with the CMO, CFO and chief product officer. Different groups impacted embrace finance and practically all of promoting, we’re listening to.

The corporate held an all-hands assembly to deal with the modifications, which can nonetheless be underway as half of a bigger reorg of Sensor Tower’s company construction.

Sensor Tower confirmed the layoffs, however not the particulars, noting it could challenge a fuller launch subsequent week.

“Earlier this week, Sensor Tower’s administration crew took essential steps to reorganize and right-size our enterprise beneath a gifted and skilled senior management crew,” stated Melissa Sheer, a publicist for Sensor Tower, in an emailed assertion offered to TechCrunch. “We’re enthusiastic about these modifications as we place the corporate for a stability of continued progress and best-in-class profitability. We are going to present extra particulars within the coming days,” she stated.

A well-liked supplier of third-party knowledge and insights for app builders, manufacturers, entrepreneurs and publishers, Sensor Tower has grown its headcount through the years following its $45 million funding in 2020 from Riverwood Capital. The agency on the time cited 350 enterprise-level prospects, resembling Morgan Stanley, Zynga and Tencent. However Sensor Tower was nonetheless a small crew then — simply 75 workers — solely a bit bigger than the variety of workers laid off this week.

Sensor Tower grew once more in 2021 with its acquisition of market intelligence firm Pathmatics, which allowed it to supply an expanded set of digital and cell promoting insights. The deal included an undisclosed progress funding from Riverwood Capital into Pathmatics.

The corporate had then claimed it selected to boost extra funds to additional develop its enterprise with investments in hiring, advertising and infrastructure, however famous it had been worthwhile since its launch.

At present, Sensor Tower’s web site touts its use by prime manufacturers, corporations and entrepreneurs, like Dyson, L’Oréal, Goal, Johnson & Johnson, Welch’s, Petco, Chanel, Revolut, Getir, Warner Bros., Hershey, Wieden + Kennedy, ByteDance, Activision Blizzard, Allstate, Apple, Purina, Pepsico, Nike and extra.

Its knowledge is commonly cited by prime publications, together with The Wall Avenue Journal, Fortune, CNBC, The New York Occasions, Bloomberg and others, together with TechCrunch.

Sadly, 2023 has been a tricky yr for layoffs, which have ranged from huge names in tech like Google, Amazon, Microsoft, Yahoo, Meta, Zoom, Roku, Spotify and Shopify, to smaller startups throughout all sectors, together with crypto, SaaS, enterprise, shopper and extra.

Sarah Perez is out there at [email protected] or on Sign at (415) 234-3994.



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