Microsoft renames Bing Chat to Copilot as it competes with ChatGPT


All the things’s arising Copilot — together with Bing.

As we speak at Microsoft Ignite 2023, the corporate renamed Bing Chat, the AI-powered chatbot it launched on Bing earlier this yr, to Copilot in Bing. In the meantime, the premium, corporate-focused model of Bing Chat, which was beforehand known as Bing Chat Enterprise, has additionally been rebranded to Copilot.

Why the title adjustments? To not trigger confusion, Microsoft swears — although the corporate now has roughly a dozen merchandise that share the Copilot model.

“Renaming ‘Bing Chat Enterprise’ to ‘Copilot’ displays our imaginative and prescient to create a unified Copilot expertise for shopper and industrial clients,” Caitlin Roulston, director of communications at Microsoft, instructed TechCrunch through e-mail.

That is sensible. However it may very well be, additionally, that Bing Chat didn’t transfer the needle a lot for Bing — and so Microsoft’s trying to divorce the tech from the search engine that launched it. An August report from StatCounter discovered that Bing didn’t take any market share from Google six months after Bing Chat launched; Microsoft has disputed the findings.

Microsoft Copilot

Picture Credit: Microsoft

It’s not simply the title that’s new. Beginning December 1, customers who signal into Bing with a company account — a Microsoft Entra ID, to be exact — will obtain the advantage of “industrial knowledge safety” whereas utilizing Copilot in Bing. Which means their knowledge received’t be saved nor used to coach AI fashions, Roulston says, and Microsoft received’t have entry to it.

“Copilot will replace the industrial phrases and circumstances on December 1 to mirror that it’s a typically out there product from Microsoft,” she added. “As a part of this, it would inherit Microsoft’s common license phrases for on-line companies … Over time, Microsoft will broaden eligibility of Copilot with industrial knowledge safety to much more Entra ID customers at no extra price.”

Copilot is now accessible in Home windows along with and Bing, delivery in vary of Microsoft’s enterprise subscription plans — Microsoft 365 E, E5, Enterprise Premium and Enterprise Customary — at no extra price. Copilot will likely be included in Microsoft 365 F3 beginning December 1. For all different clients, it’ll be out there à la carte for $5 per 30 days.

For extra Microsoft Ignite 2023 protection:

This story was initially revealed at 8am PT on Nov. 15 and up to date at 3:20pm PT.


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