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Patreon launches new features, a redesigned app and a new look

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Patreon is launching new options, a redesigned app and a brand new model identification, the corporate introduced on Wednesday. In a blog post, the corporate defined that the modifications are about “giving creators much more,” noting that Patreon is “not only a paid membership firm.”

One of the vital notable options updates is the complete rollout of its Discord-like chat function that connects creators with their followers in a gaggle message. Patreon says the function offers creators and followers devoted areas for group conversations outdoors of DMs and feedback. The introduction of chats signifies that Patreon is shifting away from solely being a spot for folks to acquire unique content material, however a platform the place followers additionally spend time discussing with others the content material they’re seeing.

Followers have usually taken to different platforms like Twitter (X) and TikTok to debate unique content material that they see, however Patreon now desires customers to have these discussions by itself platform. The corporate made the chat function obtainable to pick creators over the summer time, however is now rolling it out it to each creator on Patreon.

One other new change is the complete rollout of a function that Patreon introduced again in June, known as “Commerce,” which permits creators to promote one-off digital items and supply free subscriptions. The function is a method for creators to promote particular person movies, audio and downloadable information to anybody, even when they aren’t a subscriber.

Creators may now let folks be part of their communities without spending a dime and supply them content material and updates whereas protecting unique content material behind a paywall, as creators can select which perks they wish to supply for every tier of membership. Julian Gutman, Patreon’s chief product officer, instructed TechCrunch a number of months in the past that he sees the free subscription product as a method for creators to make use of their subscription checklist like a publication, or a solution to simply attain all of their greatest followers without delay. By giving customers a free membership neighborhood, they could be inspired to make a month-to-month pledge. Patreon chats displayed on 3 mobile phone screens

Picture Credit: Patreon

The weblog publish additionally touches on member profiles, which show issues like bios, profile footage and hyperlinks to social media accounts. In line with Patreon’s up to date privateness coverage, these profiles will embody details about issues like objects they’ve bought or what tier a consumer subscribes to. Since member profiles are turned on by default, customers must choose out to keep away from having their info shared. Customers have taken to social media to share their concerns concerning the modifications, noting that they don’t need this info to be made public, particularly because it’s performed by default.

When requested concerning the change, a spokesperson for Patreon mentioned customers have the choice to show off their member profile by navigating to their settings.

“With in the present day’s announcement, every member has this public profile, in addition to a member profile. As of now, they appear the identical, however sooner or later, member profiles will give members extra alternative on how they wish to present up of their communities and assist them work together with fellow followers of a particular creator,” the assertion reads. “Member profiles are seen to fellow followers solely inside a shared neighborhood — not the general public — and members have the choice to show off their member profile by disabling their ‘neighborhood profile’ setting. Extra info on member profiles might be discovered within the Help Center.”

As for the redesigned app, customers will begin seeing an up to date dwelling feed with new posts organized by creator, versus posts.

“As a substitute of dropping right into a content material overload, members log in and immediately see every thing they need at a look,” the corporate wrote within the weblog publish. “Their homepage is organized by creator, not by publish, which implies followers can see a creator’s newest work subsequent to their neighborhood conversations and the rest happening of their world. It’s creativity in context, the best way creators meant.”

As a part of its reimagined model, Patreon is launching a brand new emblem and wordmark, together with modifications to typography, coloration and images. The corporate says the modifications are designed for a “digital-first world, meant to problem static, old-media brand-building conventions in favor of an identification that higher displays in the present day’s ever-evolving inventive panorama.”

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