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Scriptic scores $5.7M as it expands its phone-first generative AI content library

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Scriptic (beforehand ElectricNoir), the immersive storytelling platform, introduced Thursday that it raised $5.7 million in funding to develop its catalog of phone-first interactive video games created utilizing generative AI instruments.

The studio may also use the funding to construct out its workforce of TV and gaming expertise in addition to introduce a brand new initiative — user-generated content material. Scriptic plans to carry on exterior writers, who will probably be given entry to AI-enabled creator instruments, to share and monetize their very own phone-first tales on the platform.

The funding spherical was led by Bitkraft Ventures with participation from the Amazon Alexa Fund and Tower 26, amongst different buyers. Scriptic has raised a complete of $8.2 million, which could possibly be an indication that generative AI is a scorching new pattern within the cellular gaming area. Earlier this yr, Scriptic raised an preliminary seed spherical of $2.5 million from Vgames and Moonfire, in addition to from angel buyers Twitch co-founder Kevin Lin and Unity founder David Helgason.

Scriptic is finest identified for its recreation Scriptic: Crime Stories, which was re-released on Netflix Video games in 2022. The phone-first crime drama permits viewers to work together with the story, which is damaged up into episodes. Gamers should clear up a homicide by wanting by the sufferer’s cellphone, which incorporates textual content message threads, voice notes, surveillance clips and extra.

The London-based studio was based in 2018 by CEO Nihal Tharoor and chief artistic officer Benedict Tatham. It has been an early adopter of generative AI instruments in story manufacturing; Scriptic used ChatGPT and DALL-E in 2021 to assist with content material manufacturing, the corporate wrote in its announcement. The corporate additionally leverages different AI instruments like Midjourney, Runway Gen-2, ElevenLabs and Murf.ai to mix textual content, pictures, video and audio into its interactive experiences.

Picture Credit: Scriptic

Scriptic famous that “human creatives” use the instruments as artistic inspiration.

“We created Scriptic with the purpose of entertaining the world with tales that replicate our ever-changing digital lives,” Tharoor mentioned in an announcement. “By bringing collectively a vastly gifted artistic workforce, our proprietary tech providing and a number of cutting-edge generative AI applied sciences, we’ve been in a position to create immersive tales that actually resonate with audiences, purpose-built for essentially the most interactive medium there may be — our telephones.”

Tharoor added that right now’s funding will assist Scriptic obtain its imaginative and prescient of “changing into the Roblox of narrative.”

The corporate claims that its proprietary Scriptic app has 1.5 million natural installs throughout Android and iOS gadgets. Scriptic has rolled out a number of titles by its app, such because the comedy courtroom drama “You Be the Choose!” and the zombie collection “Viral.”

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