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TikTok is testing 15-minute uploads with select users

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TikTok is testing the flexibility for customers to add 15-minute movies, the corporate confirmed to TechCrunch on Monday. The social media big mentioned the brand new add restrict is being examined in choose areas with a restricted group of customers, however declined to share specifics. The brand new possibility will increase the video add restrict on the app from 10 minutes to fifteen minutes.

The change was first famous by social media marketing consultant Matt Navarra, who posted a screenshot of a message proven to customers who’ve entry to the brand new possibility. In keeping with the screenshot, customers can add longer movies to the platform from each the TikTok app and on desktop.

TikTok initially gained fame for being the most well-liked short-form video platform, however has slowly been embracing long-form content material. The corporate expanded its most video size to 10 minutes, up from three minutes, again in February 2022. Earlier than that, the restrict was 60 seconds after initially increasing from 15 seconds.

The expanded video size will give creators much more time and adaptability when sharing issues like cooking recipes, magnificence tutorials, training content material and comedy sketches. At present, if a video is longer than 10 minutes, creators will direct viewers to a “Half 2” video. With this expanded time restrict, creators might not need to create a complete video sequence when sharing content material.

The change places TikTok in much more direct competitors with YouTube. The transfer signifies that TikTok is seeking to appeal to longer-form video creators who usually submit content material on YouTube. Up to now, TikTok was seen because the platform for short-form content material, whereas YouTube was seen as the house for long-form content material. The previous few years have blurred the strains between the 2 firms as TikTok embraces longer movies and YouTube adopts shorter movies with Shorts.

It’s value noting that TikTok has additionally inched additional into YouTube’s territory with a horizontal full display screen mode that’s being examined in choose areas.

It’s probably that not everybody will welcome the brand new video time restrict. TikTok is thought for brief and entertaining movies, in order that’s most likely what individuals go to the platform for, not essentially lengthy movies. Not everybody has an urge for food for lengthy movies, which TikTok appears to concentrate on given its current launch of a function that allows you to fast-forward movies by holding down the right-side of a video.

TikTok didn’t say if or when it plans to roll out the change to everybody.

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