TikTok’s revamped creator fund expands beyond the US to Brazil, Germany, Korea and more


TikTok is increasing its revamped creator fund, referred to as the “Creativity Program Beta,” past america. This system is now out there to eligible creators in Brazil, France, Germany, Japan, Korea and the UK. The corporate started testing the brand new program with choose creators in February.

The brand new program primarily replaces TikTok’s Creator Fund and is designed to generate increased income and unlock extra real-world alternatives for creators. To be eligible for this system, creators have to be at the very least 18 years of age and have at the very least 10,000 followers and at the very least 100,000 views within the final 30 days.

The corporate advised TechCrunch in an e-mail that eligible creators who submit high-quality, unique content material longer than one minute have the potential to earn as much as 20 occasions the quantity beforehand provided by the earlier Creator Fund.

As soon as enrolled within the new program, creators will be unable to revert again to the Creator Fund. TikTok has not stated whether or not the Creativity Program will exchange the Creator Fund altogether, but it surely’s attainable that when the Creativity Program exits the beta part, TikTok will scrap the Creator Fund.

TikTok beforehand stated the rewards formulation for the Creativity Program Beta has been formulated to supply the next common gross income for certified video views.

The Creativity Program is a part of TikTok’s suite of monetization instruments, which incorporates LIVE subscriptions and TikTok Pulse. The corporate additionally has ideas and presents monetization options, together with a brand new Collection characteristic that enables eligible creators to submit content material behind a paywall. Collection permits eligible creators to submit collections of premium content material behind a paywall that viewers can buy for entry. One Collection can embody as much as 80 movies, every as much as 20 minutes lengthy.


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