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February 28, 2024
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Twitter is being rebranded as X

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X.com now redirects to Twitter.com, following a tweet from Twitter owner Elon Musk today, and an “interim X brand” will quickly substitute the Twitter fowl brand. Main as much as the change, Musk spent quite a lot of time tweeting about it.

Round 12AM ET final night time, he began tweeting — and did so for hours — concerning the Twitter rebrand to X, the one-letter identify he’s used repeatedly in firm and product names without end. It began with a tweet saying “quickly we will bid adieu to the twitter model and, step by step, all of the birds,” adopted by a second tweet including that “if a adequate X brand is posted tonight, we’ll make go reside worldwide tomorrow.”

Musk then, over the subsequent a number of hours, gestured on the change in between different posts and replies, tweeting issues like “Deus X,” or replying to different customers speaking about it. At one level, he joined a Twitter Spaces session referred to as “Nobody speak till we summon Elon Musk,” and sat silently for nearly an hour earlier than unmuting and confirming he could be altering Twitter’s brand tomorrow, including “we’re reducing the Twitter brand from the constructing with blowtorches.”

Musk additionally reportedly despatched an electronic mail final night time to Twitter workers telling them the corporate would develop into X, and that it was the final time he would electronic mail from a Twitter tackle, in accordance a Threads post from Platformer managing editor Zoe Schiffer. She added that she assumes he was speaking concerning the brand, since Twitter’s enterprise was already renamed X corp.

As for what the brand new brand will seem like, Musk pinned a GIF that was posted by Sawyer Merritt, a Twitter consumer who offered the logo, which he stated was used for his discontinued podcast. Later Musk stated he was going with the “minimalist artwork deco” brand however would probably make changes to refine it later. Twitter CEO Linda Yaccarino then shared the emblem as nicely, saying “X is here! Let’s do this.” It’s now getting used for Musk’s profile pic.

Whereas some Musk followers applaud the change, or something the person does, very long time customers of the messaging service aren’t notably enthused by the change. Marques Brownlee, who joined the service again in 2009, says he’ll nonetheless name it Twitter, to which Musk responded, “Not for lengthy.”

The letter “X” has been on nearly every thing Musk has touched for the final two-plus many years. X.com was the unique identify for Paypal; it’s in his SpaceX firm identify; it’s within the identify for the Tesla SUV; it anchors X.Ai; and he has stated he needs to show Twitter into “X, the every thing app.” Now he’s lastly doing one thing with the X.com area he purchased again from Paypal in 2017.

Lastly rebranding the positioning would be the clearest declaration but that that is not the identical social community that it was earlier than Musk bought it final yr. However it’s removed from the one change within the Musk period of Twitter.

Most just lately, Twitter stated it could restrict the variety of DMs for non-paying customers, a LinkedIn-like hiring function confirmed up for Verified Organizations, and Musk stated the positioning would quickly let customers submit ”very lengthy, complicated articles” to the positioning. The article function appears to be referred to as Articles, however at one level was apparently referred to as Notes — you understand, the identify for article web site Substack’s Twitter clone, the debut of which, you could keep in mind, was slightly dramatic.

We now have reached out to Twitter for remark. An auto reply stated, “We’ll get again to you quickly.”

Replace July twenty third, 2023, 3:31PM ET: Added that Musk reportedly emailed Twitter workers in a single day to tell them of the change. Additionally added that X.com now redirects to Twitter.com.

Replace July twenty fourth, 2023, 2:18AM ET: Up to date with new feedback from Musk and Yaccarino confirming use of recent brand.



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