Netflix’s first live sports event could be a celebrity golf tournament


Netflix’s first live-streamed sporting occasion might be coming this fall. The Wall Street Journal studies that the corporate is in talks to create a brand new, celebrity-driven golf event in Las Vegas that would come with a number of the stars of different sports activities content material on the service like Drive to Survive and Full Swing. (Disclosure: Vox Media Studios produced Full Swing, and The Verge not too long ago produced a collection with Netflix.)

The talks are apparently early, however a customized, talent-driven golf event makes good sense as Netflix’s first foray into sports activities streaming. Streaming reside sports activities is high-stakes, laborious, and costly, and the offers for big-name occasions are ever extra cutthroat. (Netflix was reportedly making an attempt to wrest Method 1 protection away from ESPN, however failed to take action.) There’s a motive that ESPN’s first-ever broadcast was of , and that Yahoo broadcast a London NFL sport within the wee hours of the American morning earlier than making an attempt something extra sophisticated. And even these extra conservative makes an attempt don’t at all times go nicely.

Netflix’s personal live-streaming status isn’t precisely sterling, both. In April, its Love is Blind reside reunion present was such a spectacular failure that the service canceled the reside facet of the present altogether. It did, nonetheless, handle to stream a Chris Rock comedy particular with none hiccups.

Netflix has been eager about reside content material since a minimum of 2022, and has signaled its curiosity in sports activities for years, however has at all times mentioned it’s searching for the suitable second to get within the sport. To date, the corporate has invested closely in documentaries, to nice success: a lot of folks credit score Drive to Survive with single-handedly making Method 1 well-liked in america, and Full Swing and Break Level have been hits for golf and tennis as nicely. The corporate is even signed as much as do an NFL model, known as Quarterback, that’s scheduled to drop this summer time.

A one-off golf event might be a check case for Netflix — or a sign of technique

A one-off golf event might be a check case for Netflix to show to leagues and advertisers that it may possibly deal with extra complicated occasions. It may be a sign of technique: the corporate has proven it may possibly use documentaries and behind-the-scenes content material to make folks care about sports activities they beforehand knew nothing about, so possibly Netflix’s sports activities technique will likely be extra underwater hockey than NHL hockey and extra toe wrestling than WWE. They’d give Netflix loads of content material to stream, and loads of good mental property to make reveals about. Don’t be shocked to see Netflix’s sports activities community appear like Drive to Survive, however for each sport you’ll be able to presumably think about.


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