Everyone needs a stationery shop in their neighborhood, but if you’re looking to promote an online shop, you’ll have to cut through the noise and competition. Here are a few strategies that can help you do that.
Running an online stationery shop is challenging, especially because it’s traditionally assumed to be a brick-and-mortar store. However, an online store can cut your rental and utility costs and give you higher margins. But the problem is making people change their habits — and that can happen if you have the right marketing strategies up your sleeve. In this blog, you’ll learn the top strategies for promoting your online stationery store.
Have A Stunning Website That Converts
The first step to having a busy online stationery store is to create a conversion-focused website. A website is your storefront on the web. The more popular your site is, the more visitors it’ll get — the more visitors it gets, the more sales you’ll make. To that end, your website should be user-friendly and minimalistic.
Envision how you want your customers to perceive you. What’s your unique selling point that makes you stand out from other stationery shops? Do you only keep better quality stationery like Faber Castell pencils or Parker pens? Whatever it is, make sure your website’s overall design exudes that vibe. We recommend your homepage to have a panoramic product display. You may use an online graphic design tool like Poster My Wall to create that in a jiff!
Offer Free Deliveries To The Local Neighborhood
What will make you the first choice of customers is free, timely deliveries of stationery supplies? People prefer going to the store because they can check the product before buying it. They may also be wary about ordering stationery online thinking that it might take an hour to have them delivered. But you can easily solve these problems and advertise them in your marketing collateral.
For instance, you can craft a hero image and write, “get your delivery in less than 15 minutes!” or “Don’t pay till you’re satisfied with what you got!” These are some of the things you can do to resolve customers’ issues with ordering stationery online. However, make sure you fulfill whatever you promise; otherwise, people won’t trust you on your word.
Take Advantage Of Social Media
Who is in most need of stationery? Students — students are young, and that means they’re most definitely on social media. That’s why promoting your online stationery store on social media is a must-have. However, getting traction on social media takes time, effort, and persistence. You won’t get hundreds of followers on your page overnight. And unfortunately, there’s no way around it than to keep the audience engaged.
Before that, you should identify which platforms you should advertise on. We recommend Facebook and Instagram because they’re the most used platforms. You can post about your store on Facebook groups and pages and also make your business page where you promote your blog articles or YouTube videos. Just make sure the content you put out there adds value to your audience.
SEO Is The Name Of The Game
Search engine optimization (SEO) is the process by which you can make your website and social media pages rank higher on Google’s search engine results pages (SERPs). The more visitors you get, the more chances of making sales you have. However, SEO isn’t a one-time thing — you need to keep up your game to maintain your standing.
The first thing to improve your SEO is to hunt for the most-searched keywords on Google in your field. These could be “stationery shop,” “stationery delivery,” or “online stationery store.” Next, incorporate these keywords in your content, such as blog articles, video titles and transcripts, and social media posts and hashtags.
Email Marketing Can Expand Your Customer Base
Email marketing is the oldest and perhaps one of the most challenging digital marketing strategies to pull off. That’s because you have a slim chance of convincing the reader just to open your email, let alone buy stationery from your online store. The key is to make your email visually attractive. People would rather read a visual email than walls of paragraphs.
Your subject line is the hook, so make sure it draws the reader in. Target pain points in a creative way and tell the readers you have the solution. Remember, all this has to be done is just 40-60 characters — that’s what makes email marketing so hard.
Some Final Thoughts
There aren’t many online stationery shops, so you’ll need to make your business reachable and easy for customers. Resolve all their pain points via your marketing collateral. Focus on customer testimonials and reviews. They’re the best tool you have to generate the much-needed word-of-mouth buzz for your online stationery store.