Where are the Aplenty cheddar puffs, Amazon?


Fashionable life is stuffed with tragedies. There are the massive ones — the local weather disaster, dwelling in late-stage capitalism, take your decide — however the little ones sting, too. Like discovering out that there are 200,000 folks forward of you within the queue for Taylor Swift tickets or taking a screenshot if you meant to show your telephone off. Or, let’s say, discovering that your favourite snack is out of inventory on the solely place it’s bought, and it’s most likely by no means coming again. 

I’m not pleased with it, however ordering groceries from Amazon Contemporary has develop into a weekly behavior in my home. It’s handy, plus Contemporary sells some surprisingly good snacks below the Aplenty home model. That’s to not be confused with the Complete Meals model, or the 365 home model, or the Contemporary-branded stuff. The opposite-other-different home model. It’s hit-and-miss. You possibly can skip the rosemary herbed almonds, however the runaway hit in my home has been the white cheddar puffs. 

Let me inform you in regards to the white cheddar puffs. To start with, they’re puffy as heck — ethereal and satisfying to chew into. The white cheddar seasoning is intense. It’s sharp and in-your-face. It type of makes your mouth harm after some time, in one of the best ways attainable. 

Out of inventory on Contemporary however without end in our hearts.
Picture: Amazon / The Verge

Pirate’s Booty? Cheez-Its? Pfft. Kiddy stuff. Nothing else has the identical sharp cheddar tang or the thick coating of powder just like the Aplenty cheddar puffs do. After we found them, my husband and I began ordering them each week. Then we deserted all sense of self-respect and began shopping for a number of luggage directly as a result of we’d end the primary one in two days and didn’t wish to wait every week to purchase extra. 

So it’s been an actual state of affairs in my home that Aplenty white cheddar puffs have been out of inventory since January. I do know that’s after they have been final in inventory as a result of Amazon taunts me with a tragic little “Bought in January” badge each time I seek for the white cheddar puffs, which is weekly. I’ve checked whether or not they’re obtainable for pickup quite than our standard supply — generally there’s completely different availability for gadgets in case you use pickup — however no, not for my valuable cheddar puffs. 

I believe ol’ Andy Jassy must take this up as a matter of urgency

I don’t wish to inform anybody the way to do their job, however I believe ol’ Andy Jassy must take this up as a matter of urgency. He must cease doing no matter he’s doing — constructing AI robots that observe us round and promote us laundry detergent or no matter — and resolve the white cheddar puff state of affairs. What’s the holdup? The place’s the snag within the provide chain? For a corporation that’s so customer-obsessed, I believe any person must be obsessing over the white cheddar puff disaster. 

I don’t wish to imagine what stands out as the painful fact: that the white cheddar puffs are by no means coming again. Somebody at Contemporary most likely didn’t just like the ROI on the puffs and simply by no means ordered any extra from no matter firm really makes them. And quite than simply give it to me straight, they’re dangling the potential of future cheddar puffs in entrance of me, like some type of sick recreation. 

I plan to maintain on checking for the puffs so long as there’s a product itemizing for them, however within the meantime, I’m taking strategies for one more snack to fill the puff-shaped gap in my cupboard.


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